Writing on the Walls

Facilitator: Christine Valenza
Company: IMD University
Session #: 107
Session Title: Writing on the Walls

Date: Monday, January 28, 2008
Time: 11:00am - 12:30pm
Room: Concordia 

Description

“Writing on the Walls” is the use of large-scale graphics – created in real time to inspire group participation, clarify concepts, and spark innovation.  The result is a mural with strategically arranged words and images that can be digitized to retain the group memory.  Invoking images in the minds of others is the most powerful way to communicate, yet the potential is untapped in most organizations.  As the workforce becomes increasingly global, visual, and icon-driven, “writing on the walls” is a core competency for workforce leaders, information designers, and developers of new ideas.  No artistic skill is necessary to master the use of simply drawn imagery for focusing attention and inspiring action – it just takes a shift in thinking and a few simple images.  Behind the simplicity is an ancient story of how shape, symbol, and metaphor enables us to feel as well as think about concepts.

Interview with VizThink