Screw Requirements: Shaping Customer Experience Strategies

Facilitator: Henning Fischer, Sarah Nelson, Brandon Schauer
Company: Adaptive Path
Session #: 104
Session Title: Screw Requirements: Shaping Customer Experience Strategies

Date: Monday, January 28, 2008
Time: 11:00am - 12:30pm
Room: Cornell

Description

Stop creating bullet-point product requirements! Instead, visualize your strategy by starting with the only thing that matters in the lives of your customers — the experience they have with your product or service. Bullet-point presentations just can't reveal the subtleties that create a great experience. But by visualizing the experience you can make your strategies tangible to your business, your partners, and other stakeholders.

In this interactive work session we'll cover the tools and techniques we use to communicate experience designs and strategies. Participants will have the opportunity to try some techniques themselves and learn how to facilitate these activities with their own teams.