Influencing Strategy by Design
Facilitator: Luke Wroblewski
Company: Yahoo Inc.
Session #: 205
Session Title: Influencing Strategy by Design
Date: Monday, January 28, 2008
Time: 1:30pm - 3:00pm
Room: Stanford
Description
How can we put visual thinking to work in the corporate boardroom where text-heavy mission statements and spreadsheets continue to reign supreme? Through case studies and interactive examples, this session will outline how the tenants of visual thinking (pattern recognition, storytelling,visual communication, and empathy) can be effectively employed to synthesize and communicate clear, actionable strategies. We’ll discuss how to use this visual thinking toolkit to kick-start key discussions that ultimately impact business direction by illuminating important business decision-drivers like market or user research, product analytics, financials, and product ecosystems. Join us as we discuss how to maximize a visual thinker’s ability to help their organization make better decisions.
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