What Makes Visuals Speak?
Facilitator: Christine Martell
Company: VisualsSpeak
Session #: 207
Session Title: What Makes Visuals Speak?
Date: Monday, January 28, 2008
Time: 1:30pm - 3:00pm
Room: Concordia
Description
In this session we’ll explore the elements that make visuals speak. We’ll start the conversation with photographs, exploring not only the story, but also the visual language elements that reveal less conscious aspects of what we are saying. By using a set of tested photographs, we will quickly delve into an in-depth conversation of how to utilize visual elements to their fullest. You can expect to come away from this experience with a greater understanding of how to effectively use visuals to uncover strategic vision for individuals, groups and organizations.
This session will be experiential and fun. No drawing required!
Session Materials
Here is the entire post about the session which includes the video below of the group report outs.
Working in a group
Each group created an image together to answer: What makes visuals speak? It was up to the members of the group to determine the process they would use. Each group's process is unique. Creating an image with other people is different than doing it alone. Suddenly you have to negotiate. Or not, as the case may be. The process and conversations become as important as the product itself.
What does make visuals speak?
Here are five perspectives, along with what I heard from them. What do you think? Anything missing? Group 1
connected statement
various elements: color, unity, contrast
emotion
story
message
eye movement
process versus productGroup 2
contemplation
invitation
beauty and emotion
provocative
arrestingGroup 3
pictures make me feel
juxtaposition
individuality
ambiguity
raise questions
spontaneous
fit into environmentGroup 4
color
emotion
structure and form
combined ingredients
paths to separate and connect
reorient with perspective
commonality
speaks individuallyGroup 5
relationships
storyline
associations
journey
spontaneous
color
pattern
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