The Back of the Napkin: Solving Business Problems (and Selling Your Solutions) with Pictures
Facilitator: Dan Roam
Company: Digital Roam
Session #: 102
Session Title: The Back of the Napkin: Solving Business Problems (and Selling Your Solutions) with Pictures
Date: Monday, January 28, 2008
Time: 11:00am - 12:30pm
Room: Franciscan II
Description
Pop viz-quiz: You're on the way home from this conference. At the airport bar, you strike up a conversation with the person on the next stool. He or she asks, "What brings you to San Francisco?" You say, "I was here to attend a conference on visual thinking." He or she smiles and says, "That sounds interesting -- what's that all about?" Quick: what do you say? Or even better, what do you DRAW?
Let's face it: even for those of us who consider ourselves visual, describing a new and complex concept is hard, whether we're talking to a stranger in a bar, a CEO, or a the lowest project manager in the food chain. So that's where quick "back of the napkin" sketches come in.
In this session, Dan Roam demonstrates step-by-step how anyone--regardless of artistic talent or training--can create simple pictures *anywhere, anytime* to describe a complex concept, discover a new idea, solve a fuzzy problem, and sell a breakthrough concept.
Key takeaways:
- Visual thinking isn't just for the visually accomplished: everyone--regardless of artistic talent or training--is a born visual problem-solver.
- The 4 steps of effective visual thinking.
- The 5 questions that kick our mind's eye into high gear.
- The 6 ways we see... and the 6 corresponding ways that we can show.
Session Materials
This is all we will need:
Additional Information/Links/Materials
A six-page handout containing visual shortcuts to all tools will be given to all who attend.
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