Encapsulated Stories: Visual Artifacts to Build Connections

Facilitator: Roshi Givechi
Company: IDEO
Session #: 204
Session Title: Encapsulated Stories: Visual Artifacts to Build Connections

Date: Monday, January 27, 2008
Time: 1:30pm - 3:00pm
Room: Cornell

Description

Imagine this: you've just been invited to design the Next Big Thing. Your process might involve these steps: looking at patterns and behaviors among people who will buy or experience the Big Thing, documenting and synthesizing observations to isolate insights and inspiration, prototyping concepts, testing ideas, implementing, and ultimately storytelling to strengthen communications about The Big Thing.

Along this journey, visual thinking is a given (after all, you're "designing".) But what are "the visuals" and how exactly do they tell relevant stories along the way? How do the artifacts serve to envision new possibilities, reveal the optimal design direction, refine and build the big idea, and create emotional connections to users? How does visual thinking and storytelling weave through the entire journey to build momentum, clarity and emotional resonance?

Roshi Givechi is an interaction designer and Design Director at IDEO, the innovation and design firm, where she is charged with advancing the methods that enable innovative communication design and storytelling. In this session, Roshi will lead us through a design case study in order to engage directly with emerging directions in visual thinking to support design or any creative endeavor.