See What I Mean: How to Use Comics to Communicate Ideas
Facilitator: Kevin Cheng
Company: Raptr
Session Title: See What I Mean: How to Use Comics to Communicate Ideas
Session #: 201
Date: Monday, February 23, 2009
Time: 2:00pm - 3:30pm
Room: Garden
Description
We live in an age of bite sized information where gaining the attention
of our potential customers, executives, sponsors, clients or even peers
can be difficult. Stakeholders seldom read the carefully
prepared specifications or reports and customers have become blind to
advertisements and marketing copy.
Earlier this year, Google chose to overcome these communication
barriers by marketing their new browser, Google Chrome, with a comic
book drawn by comics legend Scott McCloud.
Just as vividly as they convey the feats of superheroes, comics can
tell stories about your customers and products. They can provide your
organization with an exciting and effective alternative to slogging
through requirements documents and long reports.
This session teaches how you can use comics as a communication tool without any illustration training or background and learn:
- how to save your organization time and money by getting on the same page early and avoid needless reams of documentation
- a method to document your organization’s ideas in a way that people will understand and consume
- how to condense an idea to just a few panels in a comic
- the properties of the comics medium that make them so powerful
- how to sell the idea of using comics to all levels of your organization
Session Materials
Participants do not need any prior drawing nor illustration experience.
Additional Information/Links/Materials
See http://delicious.com/kevnull/seewhatimean for an ever updating list of resources.
Session Notes
An old version of a shorter (half) presentation as a sample of the content:
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