SNAPSHOT: Shaping Experiences with Collaborative Storyboarding

Facilitator: Craig Berman
Company: gravitytank
Session Title: Shaping Experiences with Collaborative Storyboarding

Date: Tuesday, February 24, 2009
Time: 4:00pm - 5:30pm
Room: Imperial Ballroom

Description

Synopsis:

• Good experiences are all about focusing on the benefits for the users, not the features used to get there. Experience storyboarding helps teams to design user-centered experiences that focus on what matters.
• The session will make the case for why you should use storyboarding in experience design and then share our collaborative methodology that allows multidisciplinary teams to take storyboarding from a tool for REPRESENTING ideas to a tool for SHAPING them.

Detail:

The session introduce storyboarding as a tool for designing experiences by using engaging (and humorous) video to demonstrate both good and bad cases of this work in action, including how Pixar does it so well and why focus groups are so often miserable at designing experiences. Through interactive exercises and discussion, we'll work through how this technique could be used in design. The session will demonstrate why telling a story about an experience-- focusing on the benefits, instead of the features-- is a much more successful way to develop meaningful results. Building on that, the session will expand to show the various roles storyboarding can hold in the innovation process: as a tool for Analysis (of research), Generation (brainstorming ideas), and Presentation (storytelling). Finally I'll share a process for collaborative storyboarding with photographic examples from some of our projects, and will explain how this process allows multidisciplinary teams to work together to SHAPE experiences visually.

Key takeaways include:

• Why storyboarding makes sense for both communicating and shaping experiences
• The three design-thinking tools storyboarding can be used for
• The process for storyboarding collaboratively, with examples

Session Materials

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Additional Information/Links/Materials

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Session Notes

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