 |
Basics
Current Residence: Portland, Oregon
Title: Principal
Organization: Visuals Speak
eMail: christine@visualsspeak.com
Phone: 503-523-1514
|
Background
Christine Martell is in charge of the creative path and marketing direction for VisualsSpeak. This includes research, conceptualization, product design and development of VisualsSpeak products and services. It also involves marketing the VisualsSpeak approach to prospective users and certifying professional facilitators to use the tools.
Christine is an accomplished consultant, public speaker and artist with more than 25 years of professional experience. The VisualsSpeak tool she developed has been used by corporate trainers, independent consultants, small- and medium-size businesses, global corporations, non-profits, educational institutions, and organizations focused on intercultural communications.
Christine earned a bachelor of fine arts in textiles in 1982 at the Rhode Island School of Design. Over the next decade, she worked primarily as a product artist, exhibiting and attracting awards for her work in a wide variety of venues across the United States.
In 1995, Christine made the transition from a product artist to a process artist, concentrating on helping others to discover the value inherent in the process of creating art. She served as a facilitator at the Penland School of Craft in North Carolina, where she developed ways to help art students reduce their creative anxiety and counseled them on issues related to classes and student affairs.
Christine earned a masters degree in education from Portland State University in 2004, where she researched the benefits of visual communication as a training tool. She holds certificates of completion in a variety of training & development topics including intercultural training, multi-media and Web-based training, and management of training.
Christine started VisualsSpeak in 2005 as a way of bringing the VisualsSpeak approach to a broad range of audiences. She is passionate about opening up the whole person so people can really be appreciated for who they are, and feels she is throwing life lines to people who really need to discover new openings.
Work Samples
I have descriptions of some of the results of past conference sessions on my blog. Feel free to email me with any questions you have. I look forward to meeting you at the conference.
What is Innovation in Learning?
Access the Magic though Photos
Using Photos for Strategic Exploration
Sessions
VizThink '08 Breakout Session - What Makes Visuals Speak?
What makes visuals speak? VizThink Breakout Session session report
VizThink General Session - Tuesday Morning Viz Challenge
Here is a series of posts we wrote about the
data from the VizThink Challenge at VizThink 08. In the analysis we
show the potential of what can be gleaned from a large group, even when
they have only a short time to work.
These posts will give you an idea of how a VisualsSpeak strategic
thinking process can be applied to businesses to get fast, in-depth
results. This process can be customized based on the out come you want
to achieve.
VizThink Challenge: Overview
This post introduces the structure
of the data set. Also how framing the question is of paramount
importance to getting you the best results.
This post shows the images
that were most frequently chosen and the variety of participant
interpretations about those images. Also an in-depth discussion of what
images were chosen as compared to what Artrain is using now and how
that might impact Artrain's marketing decisions.
This is an overview of
a content analysis of the words participants used, offering one
framework for looking at this type of data set. Because there were
distinct approaches to the process, the information obtained could be
used successfully to engage the different needs of each market segment
Artrain is appealing to.
The final
post in the series talks about looking at the overall image structure
and how the images and words work together. More information on how the
data can be used for marketing and strategic planning.
Because we are always looking for ways to improve our VisualsSpeak
processes your questions, comments and input would be greatly
appreciated.
Links
Business Website: http://www.visualsspeak.com/
Blog: http://christinemartell.com/
