Lee LeFever

Basics Current Residence: Seattle, Washington Title: Founder and Principal Company: Common Craft eMail: lee at commoncraft.com Phone: 206.323.1041

Background

Lee LeFever is the founder and principal of Common Craft.  Common Craft’s explanatory online videos have been viewed over a million times since April of 2007.  The videos, produced in a simple paper-and-whiteboard format, focus on making complex concepts like wikis and RSS easy to understand and “in plain English”.  Common Craft also works with organizations to produce custom videos that explain the value of a product or service.  The company recently worked with the Google Docs team to produce “Google Docs in Plain English”.  Lee and Sachi LeFever work from their home in Seattle, Washington.

Work Samples

RSS Feeds in Plain English:

Social Networks in Plain English:

New Light Bulbs in Plain English

Sessions

VizThink '08 Breakout Session - In Plain English: Fighting Complexity with Simple Online Videos

Links

Flickr Site: http://www.flickr.com/people/leelefever/
Tumblr Site: http://leelefever.tumblr.com/
Business Website: http://www.commoncraft.com/