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Basics
Current Residence: San Francisco, California
Title: Director of Brand Strategy
Organization: BMC Software
eMail: Not listed
Phone: Not listed
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Background
Michele Floriani is the artist’s businessman and the businessman’s artist – a translator of ideas and values. He realized early in his career that creativity, and the core capabilities that come with it, is generally misused in the corporate world. It was then that he then transitioned from doing designs for the business to leading discussions with the business on how to model new creative services, grow talent and capitalize on the wins of having in-house creative talent.
A majority of his focus today is on brand strategy and how communications, in all forms, work to support it. Currently, he is the Director of Brand Strategy at BMC Software where he also manages the worldwide creative, video, and web teams, including a formal information design service for business communications. In addition to that, Michele is the founder of Davanti Brand Creation, a Silicon Valley based boutique firm offering brand strategy, identity, and visual communications services.
Past visual thinking clients/companies include Accenture, BMC Software, Extricity, HSA Living, Marketing Arts, Notiva, Peregrine, Remedy, Seriosity, SAP, Toleo, WorkDay, and Zend.
Michele holds a B.F.A in Painting from the University of Southern California and studied Economics at Georgetown University in Washington, D.C.
At home, he is a happily married father of two children and enjoys listening to music, being a sports fan, and the therapeutic joy of playing guitar in a band.
Work Samples
Sessions
VizThink '08 Breakout Session - Top 10 Lessons for Introducing Visual Thinking to Your Organization
Links
Business Website: http://www.bmc.com/
