Susi Watson

Basics

Current Residence: Millbrae, CA
Title: Creative Director
Organization: For Balance, LLC
eMail: susi@4balance.com
Phone: 415.519.3588

Background

Throughout her career Susi Watson has been a creative problem solver. She is passionate about bringing meaningful ideas to life. Susi started For Balance, LLC in 1998 with the goal of helping companies achieve a balance between customer and business needs while managing ever changing technology demands. Over the past 9 years she has led communication solutions at companies as diverse as Disney, MOCA, LA, Grace Cathedral and Cisco Systems.

Interview with VizThink

Click the thumbnail to open the video in a new window...

Idea Mapping: Tom Crawford interviews Jamie Nast and Susi Watson.

Work Samples

Grace Cathedral's Staff Conference; This exercise helped the 40 person team better understand the difference between being an advocate for an organization versus a theology. The group discussed and prioritized impactful stories that would help them share the authentic value of their organization.

Advocacy & Storytelling-SM.jpg

Team Contributions; Team members develop collages and a few words that best decribe their contribution.

Team Contributions-SM.jpg

Concept Visualization: This image tells the story a high performing team's abilities and energy flow.

Additional .pdf attachments below.

Sessions

VizThink '08 Breakout Session - Mapping a Great 2008

Links

Business Website: http://www.susiwatson.com/

Attachments

Name	Version	Size	Date	User
History, Heritage & Production Stories.pdf	4	61 KB	Fri Dec 07 15:36:48 EST 2007	SusiWatson
This map captured Bacardi Global Brand Manager stories as they immersed themselves in the Puerto Rico production facility and family heritage. These stories helped frame brand strategy and positioning development.
OUR TEAM.pdf	3	42 KB	Wed Dec 05 00:58:43 EST 2007	DeniseBertetto
This tool continuually captures and connects team strengths and offerings based on insights from the book Find Your Strengths NOW. It helps increase team performance, and joy, by helping all members understand and play to their strengths.
SHINE.pdf	1	1.84 MB	Tue Dec 18 15:59:47 EST 2007	SusiWatson
Concept development for an education business unit of an entertainment media company.
SOCIAL RESPONSIBILITY CONTINUUM.pdf	4	44 KB	Wed Dec 05 00:58:46 EST 2007	DeniseBertetto
This is a tool for facilitating team understanding of corporate social responsibility. It helps them answer questions about key competitors and understand where they might fit today and in the future on the continuum.

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